Social media use for enterprises - Kodak

If you read this in 2012:
a) I'm curious about how things are now
b) Probably time has rendered this post utterly irrelevant (that's a good thing)

If you are working in Marketing or the Management of a company, chances are that someone recently approached you using the word social media. Probably this month, maybe this week or today. If you look for Marketing advice for 2010 - guess what, there's no escape.

One company that has its social media strategy down pat, is Kodak. I'm not saying they are the best, the most innovative etc., but they have a good plan and they implement it. They know what they are doing, why they are doing it and they stick to their plan. Check the latest Tweets of their CMO (@JeffreyHayzlett).

As they understand the value of sharing on the web today, they publish what they do (Read Kodak's Social Media Tips), which seems counter-intuitive at first. However, as they already state in the introduction to the paper I linked above "Kodak receives 11.000 mentions in other authors' blogs every month...". Sharing is the name of the game, and the Social Media Tips document is really useful. A simple and well-developed framework any company can adopt.

Another great post I can recommend is from Dave Fleet on the "2010 Social Media ecosystem". Good stuff.